O’Keeffe’s Working Hands Hand Cream has rolled out new national marketing campaign. The campaign  features the brand’s many testimonials, showcasing Americans who are engaged in professions that require extensive and dexterous use of their hands—think nurses, workers from Mackinac Bridge in Michigan or those in a rural veterinarian clinic caring for livestock and family pets.   The new creative includes television, print, and digital advertising. “Consumers identified so well with our testi...